Guiding Questions:
  1. Who is the advertisement aimed at? (men, women, children)
  2. What features of your product seem important? (cost, looks, "easy to use")
  3. How is the product marketed? ("new," "safe," "recommended by doctors," etc.)
  4. How does the product fit into people's lives? (makes things easier, improvement over old item, new and exciting)
  5. What kinds of language is used? (scare tactics, slang, racist, sexist)

Kenwood_chef.jpg


Guiding Questions:

  1. Who is the advertisement aimed at? (men, women, children)
  2. What features of your product seem important? (cost, looks, "easy to use")
  3. How is the product marketed? ("new," "safe," "recommended by doctors," etc.)
  4. How does the product fit into people's lives? (makes things easier, improvement over old item, new and exciting)
  5. What kinds of language is used? (scare tactics, slang, racist, sexist)


male_cooking.jpg